Was rummaging around in a bunch of market research when I came across this item, from April 2013, which makes me shed many tears. Here’s the headline (go read the article if you want to cry, too):

Shelton Group Study Shows Decline in Energy-Efficient Product Purchases and Home Improvements.

I’m not weeping in angst because energy-saving habits have declined in the last three years. I’m weeping in frustration that the extent of what counts as ‘energy efficiency’ is so focused on minimal impact issues like replacing light bulbs and purchasing high-efficiency appliances, unplugging chargers and un-used appliances. Let’s look at the impact those ‘energy efficiency measures’ have on a relatively standard issue household.

I like the idea of LEDs and high-efficiency appliances and shutting off stuff you’re not using. Of course I do!!!!! So I’ve posted a bunch of info about energy efficient lighting options in the last few weeks. But those are band-aid solutions to real energy savings. It doesn’t change the amount of energy used in the house in a significant manner. It doesn’t change the financial load for the homeowner or renter. The telling part of the article is this statement: “and more than 40 percent of those who’ve actually done something are frustrated because they aren’t seeing the reduction they expected on their utility bills.”

No kidding.

In Canada, electronics and lighting account for 4 percent of overall household energy use. Appliances account for about 14 percent. Space and water heating account for 80 percent of the overall energy use. Eight-Oh. Four-fifths. Mostly All.

In the US, with a mixed bag of climate zones and space conditioning needs, appliances and lighting account for anywhere from 20 to 30 percent of the overall energy use. Space heating and cooling, and water heating accounts for 70 to 80 percent of the overall energy use. Still Mostly All, if you ask me.

What stands in the way of significant reductions in energy used for space conditioning and hot water usage? Like 50 to 90 percent reductions.

Off the top of my head…

• Not a silver bullet option offered at a big-box store
• Not easily packaged in a direct install program
• More expensive than a few cups of coffee

Simplistic, I know. The primary stumbling blocks are always cost and complexity. Low cost, simple measures are thought to be easier to accomplish. But are they? What if we took another look at measures that take the whole house into consideration and put big savings in small affordable phases? I’ll give some examples of what we’ve been looking at with our clients in the next few blog entries.